There are two possible reasons why urban bicycle, motorcycle and scooter riders don't wear helmets. First, because they are lazy. Perhaps they lost their last helmet and simply haven't gotten around to buying a new one. Or maybe they don't realize the risk of riding helmet-less and need to be enlightened. The second, and more likely reason, is vanity. This weeks poster attempts to show that helmets are cool after all, and vanity is no excuse for risking your pretty little head.
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